How We Got Started
Fashion at the Races was formed in 2012 with the idea of blending a love of horse racing and fashion with the hope of gaining a new fan base to the racetracks. Horse racing is the last sport on earth where you can dress to the nines and enjoy a great day with family and friends watching the equine athletes perform at their prime.
By introducing the sport itself to a new market via the channels of fashion and a lifestyle pitch, Fashion at the Races is avoiding the stock standard introduction of just the horses and handicapping as the lure for a new crowd. Fashion at the Races is determined to show that the industry can be more than just those components, it is targeted at making sure there is an edge being presented that explains and details how much of a great social event a day at the track can be with both family and friends without actually being an owner or even knowing a lot about the industry itself.